Shazams Guide to Employee Advocacy

Shazams Guide to Employee Advocacy To some,  employee advocacy is just another buzzword or just another social media trend. But to others, its the bread and butter of their business. Whether you want to call them employee advocates, brand ambassadors or change champions, its your most effective tool for maximizing your engagement with clients and customers. Speaking to Ruth Penfold, Director of Talent Aquisition at Shazam, we get an understanding of how brilliant she is at maximizing the potential of employee advocacy and getting the most out of Shazams employees. Have a listen to the interview below, keep reading for a quick overview of the questions and be sure to subscribe to the  Employer Branding Podcast. In this episode youll learn: What the corporate culture is like at Shazam Why hiring for engineers is a struggle for the company Why magic is the most important factor for both their employer and consumer brand How the company uses personal branding strategies to maximize employee advocacy Why they pay their employees a staggering $4000 referral  bounty Ruths top 3 tips for employer branding managers Why Ruth takes inspiration from Soundcloud, Slack, and Pinterest Connect with Ruth on Twitter. More on this topic at  Employee Advocacy: The Ultimate Handbook.